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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Revisits

Posted by: Steve Bellman

The link for accepting articles is now live for a special issue of the Journal of Advertising dedicated to “Contributions of Biometrics to Advertising Research,” guest-edited by Robert F. Potter, Steve Bellman, and Glenna L. Read. Biometrics (e.g., fMRI, EEG, EDA, ECG, fEMG, ET) have been used for decades, but what have they revealed about how audiences respond to advertising? We invite you to submit your articles by the deadline at the end of this month, November 30, 2024.

Call for Papers: