TCR 2025
Introduction
Transformative Consumer Research, Washington DC, 12-15 Jun 2025
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Conferences
Posted by: TJ Anderson
An Open Message for Colleagues Interested in the 2025 TCR Conference
The acceptances are out for the Transformative Consumer Research Conference to be held in Washington DC, at the Kogod School of Business, American University. The conference will be held June 12-15, 2025. Below is a list of tracks looking for participants to join them at the conference. Please contact them directly to discuss your level of interest. Track capacity is limited to 12 total individuals to allow for conference planning.
| COFFEE: A Leading Vehicle for Marketplace Transformation | Spencer Ross | Spencer_Ross@uml.edu |
| Developing a Framework for Theorizing Social Change for Impact | Brennen Davis | bdavis39@calpoly.edu |
| Anticipating and Addressing Consumer Resistance to Anti-Drunk- Driving Technology |
Courtney Azzari | courtney.azzari@unf.edu |
| Beautiful Minds: Marketing in the Age of Neurodiversity | Josephine Go Jefferies | Josephine.Go-Jefferies@newcastle.ac.uk |
| Climate Justice and Economic Equity: Understanding the Link Between Financial and Climate Vulnerability |
Erick Mas Roman | emas@iu.edu |
| Sports Betting Advertising and its Effects on Vulnerable Populations | Mujde Yuksel | myuksel@suffolk.edu |
| Slimming Down Society: The Impact of Anti-Obesity Medications on Lifestyle and Consumer Behavior |
Onel Naz | Naz.Onel@stockton.edu |
| Subsistence and Sustainability: Developing Insights on Sustainable Consumption, Education, and Practice in Subsistence Marketplaces |
*Roland Gau | roland@nycu.edu.tw |
| Happiness is a Human Right: Exploring the Role of Brands and Marketing in Promoting Happiness and Well-being | Garcia-Collart | tgarcia-collart@umsl.edu |
| Improving Marketplace Access for All: Learning from those with Invisible Disabilities | Natalie Adkins | natalie.adkins@drake.edu |
| Womanhood, Gender Equity, and Intersectionality Across Consumption Contexts: An Exploratory Framework for Conducting Research on Gender Well-Being (GWB) in Consumer Behavior |
Paula Peter | ppeter@sdsu.edu |
Please keep in mind that conference attendance and fees are required for each participant. Doctoral students and non-profit practitioners receive discounts, and the typical fee is $600, inclusive of lodging, food on campus, and special events. Transportation, parking, incidentals, off-campus lodging and meals are your responsibility and are not included in the fee. We will transport interested participants to the Smithsonian Mall, and all associated expenses are your responsibility.