Qual Mar Res

Introduction

Qualitative Market Research, 27(5)

POSTING TYPE: TOCs


Consumer embarrassment in an emerging market retail context: a qualitative investigation
Vaishali Sangwan, Moutusy Maity []

Unpacking product design awards: a qualitative inquiry into consumer perceptions and responses
Elif Idemen, A. Banu Elmadag []

Ideological capacities in consumer communities: an exploration of the “presenteers” tribe
İrem Taştan, Zeynep Ozdamar Ertekin []

Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans
Julie Napoli, Robyn Ouschan []

Ways to relieve anxiety: Chinese consumers’ perceptions of paid digital knowledge products
Jie Jin, Huan Chen []

Money you could touch: cash and psychological ownership
Jashim Khan, Russell Belk []

Developing artificial intelligence enabled Marketing 4.0 framework: an Industry 4.0 perspective
Shameek Mukhopadhyay, Rohit Kumar Singh, Tinu Jain []

The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands
Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai, Kerry Howell []

How indigenous spiritual beliefs shape health-related consumption rituals: shipibo health rituals to tackle covid-19
Erik Cateriano-Arévalo, Ross Gordon, Jorge Javier Soria Gonzáles (), Richard Manuel Soria Gonzáles (), Néstor Paiva Pinedo (), Maria Amalia Pesantes, Lisa Schuster []

The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT)
Zahy Ramadan []

Defining brand heritage experience in luxury brand museums
Elodie De Boissieu, Damien Chaney []