Qual Mar Res
Introduction
Qualitative Market Research, 27(5)
POSTING TYPE: TOCs
Consumer embarrassment in an emerging market retail context: a qualitative investigation
—Vaishali Sangwan, Moutusy Maity []
Unpacking product design awards: a qualitative inquiry into consumer perceptions and responses
—Elif Idemen, A. Banu Elmadag []
Ideological capacities in consumer communities: an exploration of the “presenteers” tribe
—İrem Taştan, Zeynep Ozdamar Ertekin []
Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans
—Julie Napoli, Robyn Ouschan []
Ways to relieve anxiety: Chinese consumers’ perceptions of paid digital knowledge products
—Jie Jin, Huan Chen []
Money you could touch: cash and psychological ownership
—Jashim Khan, Russell Belk []
Developing artificial intelligence enabled Marketing 4.0 framework: an Industry 4.0 perspective
—Shameek Mukhopadhyay, Rohit Kumar Singh, Tinu Jain []
The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands
—Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai, Kerry Howell []
How indigenous spiritual beliefs shape health-related consumption rituals: shipibo health rituals to tackle covid-19
—Erik Cateriano-Arévalo, Ross Gordon, Jorge Javier Soria Gonzáles (), Richard Manuel Soria Gonzáles (), Néstor Paiva Pinedo (), Maria Amalia Pesantes, Lisa Schuster []
The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT)
—Zahy Ramadan []
Defining brand heritage experience in luxury brand museums
—Elodie De Boissieu, Damien Chaney []