J Promo Man
Introduction
Journal of Promotion Management, 30(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Do Anglophone Consumers Truly Trust or Simply Tolerate English Advertising? The Mediating Effect of Ethnic Self-Identification on Attitudes toward English Advertising and Advertising Trust |
—Thérèse Roux & Adéle Potgieter [] []
How Are Consumers Reacting to Brand Sobriety: An Analysis of Perceived Coherence and Message Tone in a Canadian Context
—Inès Kolli, Amélie Guèvremont & Fabien Durif [] []
Does Green Advertising Always Effectiveness? A Multidimensional Perceived Value Analysis Based on the SOR Model
—Gang Wang & Rosidah Musa [] []
Examining the Influences of Message Formats, Context-Induced Moods, and Issue-Relevant Determinants on the Effectiveness of Ecolabels
—Yongick Jeong, Pham Phuong Uyen Diep & Huu Dat Tran [] []
Impact of Digital Storytelling on Improving Brand Image Among Consumers |
—Jaspreet Kaur, Shweta Saini, Abhishek Behl & Archana Poonia [] []