J Mar Comm
Introduction
Journal of Marketing Communications, 30(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
How and when ranking-based recommendations induce higher willingness-to-pay
—Lina Xu & Michael R. Hyman [] []
Visual metaphors in advertising: An interplay of visual structure, visual context, and conceptual tension
—Ying Huang [] []
Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust
—Luc Phan Tan [] []
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches
—Yanina Rashkova, Ludovica Moi, Elona Marku & Francesca Cabiddu [] []
Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction
—Juan Mundel, Anan Wan & Jing Yang [] []
Exploring the drivers of pink-seeking intentions among women consumers
—Hung-Che Wu, Chi-Han Ai & Haonan Xu [] []