J Fash Mar Man
Introduction
Journal of Fashion Marketing and Management, 28(5)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors
—Jungmi Oh []
The influence of dispositional traits on Generation Z’s intention to purchase sustainable clothing
—Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido [Google Scholar]
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness
—Wenkun Zhang, Yanan Wang []
Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study
—Lingwen wei, Yan Hong, Xianyi Zeng []
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research
—Rajendra Kumar Gopi, Rambabu Lavuri, K Francis Sudhakar []
Identifying critical resources for successful fashion startups in the USA: an exploratory study
—Lizhu Yu Davis, Li Zhao, Dean Davis, Yuhui Liu []
Applying a Kansei engineering-based relationship model design approach to developing consumers’ sustainability reliance on apparel
—Baoru Ge, Yun Xue [Google Scholar]
How brand loyalty and its marketing activities affect Japanese fashion companies’ financial performance
—Miao Miao, I. Go, Cui Linyuan, Kayo Ikeda, Hideho Numata [Google Scholar]
Predicting cause-related marketing patronage intentions based on Schwartz’s theory of human values: a large-scale sample study anchored on female fashion leadership
—Sujo Thomas, Suryavanshi A.K.S, Viral Bhatt, Vinod Malkar, Sudhir Pandey, Ritesh Patel [Google Scholar]
Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model
—AuÅ¡ra RÅ«telionÄ—, Muhammad Yaseen Bhutto []