Intl J Adv
Introduction
International Journal of Advertising, 43(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
How much do attention levels in advertising matter? A call for more research
—Charles R. Taylor [] []
Research Articles
Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing
—Chen Lou, Xuan Zhou & Qinyue Xu [] []
Diversity in the digital age: how consumers respond to diverse virtual influencers |
—Carla Ferraro, Sean Sands, Nives Zubcevic-Basic & Colin Campbell [] []
Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media
—Hye Jin Yoon, Yoon-Joo Lee & Shuoya Sun [] []
Facebook likes and corporate revenue: testing the consistency between attitude and behavior
—Gunwoo Yoon, Cong Li, Jiangmeng Liu, Michael North, Yi (Grace) Ji & Cheng Hong [] []
How does personality affect perception of advertising messages? The Big Five model and advertising responses: a meta-analysis
—Alicja Grochowska, Agnieszka MÅ‚yniec, Konrad Hryniewicz, Elżbieta Józefowicz, Karolina Ponikowska-Szmajda, Agnieszka Kaczmarek (Ozimek), Katarzyna Wisiecka, Paulina ÅšlÄ™zak & Krzysztof Krejtz [] []
Digital transformation, online advertising, and consumer behaviour
—Sahil Gupta, Justin Paul, Jennifer L. Stoner & Arun Aggarwal [] []