蹤獲扦夥厙

JM News Oct 2024

Introduction

New Editor-in-Chief, JM in the news, more from the Journal of Marketing

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Posted by: Hari Sridhar

Journal of Marketing News, October 2024

Journal of Marketing Editor in Chief Designate Announced

The 蹤獲扦夥厙 is pleased to announce the selection of Jan-Benedict E.M. Steenkamp as the next Editor in Chief of the Journal of Marketing. His three-year term formally begins on July 1, 2025. Steenkamp takes the reins of the Journal of Marketing from current Editor in Chief, Shrihari Sridhar. As Editor in Chief, Steenkamp will work with a team of coeditors, associate editors, and editorial review board members to expand the Journal of Marketings tradition of high-quality research.

JMs unique positioning as the premier marketing journal for substantively important marketing questions relevant to societal stakeholders, covering all domains (the big tent), is its greatest strength and something to be celebrated, noted Steenkamp.

Professor Steenkamps three-year term formally begins on July 1, 2025. He and his team will begin processing new manuscripts on March 1, 2025, while the existing team of editors will stay with revisions. The current team will be working very closely with the incoming team to ensure a seamless transition. We know that JM will reach even greater heights in the years to come!

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Journal of Marketing/Journal of Marketing Research Reviewer Workshop

The Journal of Marketing and Journal of Marketing Research are excited to collaborate for the 2025 Reviewer Workshop! This workshop will take place on Friday, February 14, 2025, from 1:003:45 PM (Mountain Time) as part of the 蹤獲扦夥厙 Winter Academic Conference.

The workshop offers early-career scholars (assistant professors, post-docs, research fellows, PhD students in their final year) a unique opportunity to enhance their reviewing skills through interactive small-group learning. Led by Rebecca Hamilton (Editor-in-Chief, JMR) and Shrihari (Hari) Sridhar (Editor-in-Chief, JM), alongside senior marketing scholars, participants will learn how to craft fair, thorough, and constructive reviews. The ideal participant will have submitted at least one paper to a leading marketing journal.

To register for the workshop, fill out the form . Applicants must submit their CV, a brief motivation statement (200 words max), and their primary methodological area of expertise.

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Journal of Marketings Continued Scholarly Impact

We are grateful for the ongoing support from our entire JM community. The Journal of Marketing maintains its strong influence with a 2-year impact factor of 11.5 and a 5-year impact factor of 15.0, ranking 7th and 4th in Business. Our SCImago Journal Rank (SJR) of 11.799 positions us 1st in Marketing. Additionally, a CiteScore of 24.1 and over 1.75 million full-text downloads highlight our global reach. For full details, visit our metrics page . Thank you for contributing to our mission of advancing marketing scholarship.

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Recently Accepted Papers Forthcoming in theJournal of Marketing: for a full list


Lauren I. Labrecque, Stefanie Sohn, Barbara Seegebarth, Christy Ashley


Bernardo Andretti, Yan Vieites, Larissa Elmor, Eduardo B. Andrade


Greg Nyilasy, Shangwen Yi, Dennis Herhausen, Stephan Ludwig, Darren W. Dahl


Caterina DAssergio, Puneet Manchanda, Elisa Montaguti, Sara Valentini


Esther Uduehi, Aaron J. Barnes


Stijn Maesen, Dionysius Ang


Sanghwa Kim, Michael Trusov


Thomas Derek Robinson, Ela Veresiu


Yanli Jia, Jun Ouyang, John Qi Dong, Yuwei Jiang

Within-Category Satiation and Cross-Category Spillover in Multi-Product Advertising
Shijie Lu, Sha Yang, Yao (Alex) Yao


Neeraj Arora, Ishita Chakraborty, Yohei Nishimura


Delphine Dion, Roman Pavlyuchenko, Sonja Prokopec


Michael Braun, Eric M. Schwartz


Zhe Zhang, Ning Ye, Matthew Thomson


Jennifer K. DAngelo, Lea Dunn, Francesca Valsesia


Michiel Van Crombrugge, Els Breugelmans, Femke Gryseels, Kathleen Cleeren

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Journal of Marketing Articles in the News

Harvard Business Review, (based on by Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz)

MIT Sloan Management Review, (draws on by Xian Gu, Xiaoxi Zhang, and P.K. Kannan, as well as by Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz)

The Washington Post, , and Harvard Business Review, (both based on by Michelle E. Daniels and Freeman Wu)

MSN, (draws on by Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina M. L籀pez, and Adilson Borges)

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