AMTP 2025
Introduction
Association of Marketing Theory & Practice, Myrtle Beach, SC, 30 Mar-2 Apr 2025; Deadline now 15 Nov
POSTING TYPE: Revisits
Posted by: Tulay Girard
2025 AMTP Call-for-Papers — Extended deadline: November 15, 2024
Greetings Everyone,
We are excited to announce that the 33rd Annual Meeting of the Association of Marketing Theory & Practice (AMTP) will be held in person and virtually from March 30 to April 2, 2025. The conference will take place at the luxurious Embassy Suites – Ocean Front in Myrtle Beach, SC.
We invite you to submit papers, panel session/workshop proposals, and student papers. For Call-for-Papers and to submit your work, please visit AMTP Conference Submission site at:
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Join us in Myrtle Beach to connect with fellow marketers, enjoy top-notch hotel amenities, and take advantage of the beautiful beach and nearby golf opportunities. We are thrilled to host a keynote executive speaker from Walmart and offer an online PLS-SEM (SmartPLS4) workshop during the conference. Please share this information with your colleagues and encourage them to participate in AMTP.
We are also seeking high-quality original manuscript submissions for the Journal of Applied Marketing Theory (JAMT), which is affiliated with AMTP. The open-access, no-charge journal is affiliated with AMTP and publishes two issues annually. JAMT is indexed in Cabell’s Journalytics, DOAJ, Sherpa Romeo, CrossRef, and Google Scholar, and listed in WorldCAT and CLOCKSS. To access back issues, and submission guidelines, and to submit your paper, please visit JAMT’s Website at:
If you are interested in serving as a reviewer, track chair, session chair, or joining the AMTP or JAMT administrative teams, or have any questions about the conference or the journal, please reach out to Tulay Girard at tug1@psu.edu. We look forward to your contributions and seeing you in Myrtle Beach!