ÂÜÀòÉç¹ÙÍø

J Nonprofit Pub Sector Mar

Introduction

Journal of Nonprofit & Public Sector Marketing, 36(5)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Who Gives to Organizations that Protect Water? Using Three Normative Lenses to Distinguish Intenders from Nonintenders
Laura A. Warner, Alexa J. Lamm, Kristin E. Gibson & Dharmendra Kalauni [] []

Nonprofit Marketing: A Systematic Review
Shimelis Zewdie Werke & Addisalem Tadesse Bogale [] []

Effects of Feedback about Overhead Spending from Charitable Organizations on Overhead Aversion
Triza Mudita & Kwanho Suk [] []

The Impacts of Animated Transport Safety Advertising Cross Two Cultures
Nai-Hua Chen & Tran Thi Tu [] []

Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands
Diana Pereira, Joaquim Silva & Beatriz Casais [] []

Motivations for Establishing a Corporate Foundation in Australia
Shane Genziuk & Michael Polonsky [] []

The Impact of Social Responsibility on Students’ Perceptions in Higher Education Institutions: A Theoretical Synthesis of Recent Research and Bibliometric Analysis
Cláudia Lessa & Arnaldo Coelho [] []