J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 28(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise
—Hau-Ling Chan, Yiu-Keung Kwok, Shun-Mun Wong []
Investigating consumers’ brand desirability of upcycled luxury: the many faces of designer facemasks
—Ian Phau, Olamide Akintimehin, Sean Lee [Google Scholar]
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China
—Jin Su, Nancy Nelson Hodges, Huicheng (Jeff) Wu, Md Arif Iqbal []
Circular textiles innovation during COVID-19: not the silver lining some had hoped for
—Bethany Sugg []
When fashion meets crowdfunding: exploring sustainable and innovative features of online campaigns
—Carolina Dalla Chiesa, Alina Pavlova, Mariangela Lavanga, Nadiya Pysana []
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry
—Sara Harper, Rudrajeet Pal []
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
—Asphat Muposhi, Tinashe Chuchu []
Handmade clothing consumption as a means of self-expression
—Liezl-Mari矇 van der Westhuizen, Stefanie Wilhelmina Kuhn []
Consumer-based brand equity of South African luxury fashion brands
—Kenneth Appiah-Nimo, Amukelani Muthambi, Richard Devey []
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain
—Ana Castillo, Leopoldo Gutierrez, Ivan Montiel, Andres Velez-Calle []
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework
—Kelcie Slaton, Sanjukta Pookulangara []
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age
—Tracie Tung, Franck Vigneron []
The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model
—Tongtong Yan, Jing Wu, Hu Meng []
Prioritising sustainable garment choice among high-volume fashion consumers
—Lisa S. McNeill, Balkrushna Potdar, Rachel H. McQueen []