Workshop on Platform Analytics
Introduction
UCSD, 4-5 Apr 2025; Deadline 4 Dec
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Conferences
Posted by: ELMAR Moderator
The Workshop on Platform Analytics presents new scientific research on platform analytics.
Platforms enable direct interactions between agents. Marketplaces connect buyers and sellers; media platforms connect advertisers, creators and consumers; sharing platforms connect resource owners with resource users; app stores connect software developers and users. Network externalities distinguish platforms from traditional business models: Platform value to customers depends on how many other customers, of various types, are using the same platform.