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Summer ÂÜÀòÉç¹ÙÍø 2025

Introduction

Virtual 18 Aug 2024, Chicago 22-24 Aug; Deadline 22 Jan

Data Revolution: Empowering Humanity

The 2025 ÂÜÀòÉç¹ÙÍø Summer Academic Conference Call for Papers is now open. We are seeking submissions that think beyond traditional methods, embracing diverse data sources and interdisciplinary collaborations across fields like medicine, public health, law and urban planning. As marketing bridges insights into human behavior and societal impact, this conference serves as a platform for innovative ideas, forging relationships that will inspire bold thinking and contribute to shaping the future of our discipline.

Submit your research for the opportunity to engage in transformative discussions on the evolving role of data in marketing and its potential to drive positive global change.

Submission Deadline: January 22, 2025

The 2025 Conference Tracks

  • Data-Driven Social Impact in Mature and Emerging Markets
  • Ethics, Privacy and Cross-Industry Data Collaborations
  • Human-Centered AI and Digital Marketing
  • Innovation and Inclusivity
  • Perspectives from the Front Line
  • Leveraging Data for B2B Marketing Innovation
  • Marketing Interventions in Digital First Environments
  • Qualitative Data in Customer-Centric Marketing
  • Technology-Driven Behavioral Insights
  • Social Problems & Well Being
  • Resilient Global Ecosystems

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