JMR Updates – October 2024
Introduction
How I wrote this, learn about instrumental variables, more
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – October 2024
“How I Wrote This” Episode 12 Introduces Generative Interpretable Visual Design
Join JMR Co-editor for ‘s discussion with at Purdue and and , both at Yale, to learn more about their forthcoming paper, . How a product looks matters for consumer demand. But incorporating the visual elements of a products design is challenging. The authors propose a novel technique to automatically extract such visual characteristics from product image data, and then show how to design ideal products. The paper evolved quite a bit from its first journal submission, so tune in to learn more about how the authors navigated this journey.
Listen on, , or wherever you get your podcasts.
Learn about Using Instrumental Variables and New Survey Techniques in Impact@JMR
highlights important and actionable content published in the Journal of Marketing Research. Were pleased to share two new issues:
- : In this issue, (UNC Kenan-Flagler) and (Michigan Ross) outline an approach for critically assessing whether an IV approach is appropriate for ruling out endogeneity, given a specific research question and data.
- : Building on their recent, (Warwick), (Erasmus) and (Tilburg) provide a framework of strategies for researchers to enhance truthful and accurate survey responses by consumers on sensitive topics.