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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Dialog

Posted by: Tugra Akarsu

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We are a team of researchers conducting a meta-analysis on the effects of social media influencers’ communication styles on consumer outcomes. We are seeking unpublished studies, working papers, papers in-press, conference proceedings or dissertations related to this topic. If you have relevant work and are open to sharing your findings, we would be grateful for your collaboration.

The data we are looking for includes:

• A link to a digital archive or access to the paper/manuscript, and/or
  • Constructs used in the study
  • Correlation matrix
  • Any tables that are reported in the study
  • Sample size

The deadline for submissions is November 10^th, 2024. Thanks in advance for your collaboration. We would be happy to share the results of our meta-analysis with anyone interested once the project is complete.

If you have questions or unpublished work to share, please feel free to contact me at: t.n.akarsu@soton.ac.uk

Best regards,

Tugra Akarsu
Dr Tugra Nazli Akarsu
Lecturer in Marketing
Department of Digital & Data-Driven Marketing, Southampton Business School
University of Southampton
3039/2, Highfield Campus
Southampton SO17 1BJ
Email: t.n.akarsu@soton.ac.uk