J Interactive Mar
Introduction
Journal of Interactive Marketing, 59(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Amplifying Off-Site Purchases with On-Site Retail Media Advertising
—German Zenetti and Koen Pauwels []
Does Posting ÂÜÀòÉç¹ÙÍøt Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions
—Nick J.F. Bombaij and Sadaf Mokarram-Dorri []
The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter
—Alexis Perron-Brault, Renaud Legoux, Danilo C. Dantas, and Marcelo Vinhal Nepomuceno []
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations
—Simha Mummalaneni, Rebecca Jen-Hui Wang, and Mathew S. Isaac []
An Intervention for Increasing Intention to Post Online Customer Reviews
—Seungjoo Yang and John K. Kruschke []
Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth
—Hung M. Dao, Kshitij Bhoumik, and Reika Igarashi []