AM 2025
Introduction
Academy of Marketing, Cork, Ireland, 7-10 Jul 2025; Deadline 6 Jan
POSTING TYPE: Calls: Conferences
Posted by: Sean Tanner
Academy of Marketing 2025
The 2025 AM Conference is being hosted by Cork University Business School, University College Cork, Ireland from the 7th to 10th July 2025, on the theme of ‘Saints & Scholars’.
We welcome the submission of Competitive Short Papers which focus on all areas of marketing, including conceptual and empirical papers that develop marketing theory, methodological papers and pedagogic papers. Papers are submitted for in-person Oral Presentation in our themed tracks, which offer the opportunity to come together with likeminded colleagues to share research, set future agendas and make connections.
Proposals for Special Sessions will also be considered – please see the full call for details of how to submit a proposal.
Authors may submit into the following Tracks:
- Advertising and Marketing Communications
- AI
- Arts, Heritage & Nonprofit
- B2B & Business Networks
- Brands & Branding
- CCT
- Consumer Research
- Digital Marketing
- Entrepreneurship & Innovation
- Marketing in Context (e.g., Food, Sport)
- Marketing Pedagogy
- Marketing Strategy & Global Marketing
- Political Marketing
- Retail & Services Marketing
- Responsible & Sustainable Marketing
- Social Marketing, Vulnerability & Wellbeing
- Tourism & Place Marketing
- Teaching Cases*
*For authors accepted for the Teaching Cases Track, a full teaching case (recommended length of 2,000-5,000 words) must be submitted no later than the 2nd of June 2025. It is intended that full versions of accepted teaching case studies will be shared at the Conference. Details of how to submit the full case will be provided to authors accepted for this track.
Find out more at the full call for papers.
Here is the link to the doctoral colloquium:
Key dates:
- Deadline for Special Session Proposals: 13th November 2024
- Paper Submission Deadline: 6th January 2025