J Mar Man
Introduction
Journal of Marketing Management, 40(11/12)
POSTING TYPE: TOCs
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives |
—Marco Weippert [] []
Conceptualising online consumer counterpublics
—Benjamin Rosenthal & Massimo Airoldi [] []
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object
—Angela A. Beccanulli, Silvia Biraghi & Rossella C. Gambetti [] []
Using patient experiences to understand the (missed) digitalisation of the public health service
—Jean-Philippe Rivière, Florence Jacob & Aurélie Girard [] []
The dimensions of phygital autonomy: losing some, gaining some
—Yonathan Silvain Roten & Régine Vanheems [] []
Unboxing the child influencer paradoxes: a research agenda |
—Irmine Keta Rotimi, Sheau-Fen Yap & Ben Wooliscroft [] []
‘I’ travel – eye-travel: analysing the paradoxical travel experience between self-promotion and the evil eye
—Inès Mestaoui, Jeff B. Murray & Hela Zouaoui [] []