J Mar Analytics
Introduction
Journal of Marketing Analytics, 12(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Who owns the knowledge? The commodification of academic research
—Maria Petrescu, Anjala S. Krishen []
When does word of mouth versus marketing drive brand performance most?
—S. Cem Bahadir, Koen Pauwels []
An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps
—Konstantinos Dendrinos, George Spais []
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
—Sıddık Bozkurt, David Gligor, Serhat Ozer, Serap Sarp, Rajesh Srivastava []
How do line extensions impact brand sales? The role of feature similarity and brand architecture
—Burcu Sezen, Koen Pauwels, Berk Ataman []
Twitter-patter: how social media drives foot traffic to retail stores
—Thomas J. Weinandy, Kuanchin Chen, Susan Pozo, Michael J. Ryan []
Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model
—Lifu Li, Kyeong Kang []
The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
—Cagla Pinar Utkutug []
Performance analysis of social media platforms: evidence of digital marketing
—Roger da Silva Wegner, Deoclécio Junior Cardoso da Silva, Claudimar Pereira da Veiga, Vania de Fátima Barros Estivalete, Vanessa Piovesan Rossato, Michel Barboza Malheiros []
How music listening preferences play a role in casino showroom offers
—Mark Legg, Apostolos Ampountolas []
A comprehensive multi-country study of country-of-origin effects using actual product ownerships
—Yener Kandogan []
Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision
—Amit Tariyal, Swati Bisht, Santanu Roy, Gaurav Chopra []
Machine learning for product choice prediction
—Josué MartÃnez-Garmendia []
A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention
—Hugo Ribeiro, Belém Barbosa, António C. Moreira, Ricardo Rodrigues []
The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions
—Marina Proença, Tomas Sparano Martins []
An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness
—Lifu Li, Yafei Feng, Anqi Zhao []
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
—Mariia Bordian, Irene Gil-Saura, Gloria Berenguer-Contri, MarÃa-Eugenia Ruiz-Molina, Antonio MarÃn-GarcÃa []
Software Review
Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package
—Michel Wedel, Chen Dong, Anna Kopyakova []