J Mar
Introduction
Journal of Marketing, 88(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India
—Saravana Jaikumar, Pradeep K. Chintagunta, and Arvind Sahay []
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector
—Verena Gruber and Jonathan Deschênes []
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages
—Paolo Franco, Robin Canniford, Marcus Phipps, and Amber M. Epp []
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
—Ramkumar Janakiraman, Harsha Kamatham, Sven Feurer, Rishika Rishika, Bhavna Phogaat, and Marina Girju []
Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge
—Anna Paley, Robert W. Smith, Jacob D. Teeny, and Daniel M. Zane []
Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
—Wenshu Zhang, Jia Li, and Subramanian Balachander []
No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments
—Michelle E. Daniels and Freeman Wu []
Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
—Andre Martin and Tarun Kushwaha []