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POSTING TYPE: TOCs

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Addressing the greatest global challenges (UN SDGs) with a marketing lens
—Dhruv Grewal, Praveen K. Kopalle, John Hulland []

Shifting focus in the fight against core environmental challenges
—Gergana Y. Nenkov []

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
—Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha []

Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities
—Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala []

Revitalizing educational institutions through customer focus
—Vikas Mittal, Jihye Jung []

The local environment matters: Evidence from digital healthcare services for patient engagement
—Ruba Aljafari, Franck Soh, Pankaj Setia, Ritu Agarwal []

Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market
—Amalesh Sharma, Sourav Bikash Borah, Aditya Christopher Moses []

Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research
—Cait Lamberton, Tom Wein, Andrew Morningstar, Sakshi Ghai []

The food production–consumption chain: Fighting food insecurity, loss, and waste with technology
—Dhruv Grewal, Abhijit Guha, Stephanie M. Noble, Kara Bentley []

Deploying artificial intelligence in services to AID vulnerable consumers
—Erik Hermann, Gizem Yalcin Williams, Stefano Puntoni []

Delivering affordable clean energy to consumers
—Praveen K. Kopalle, Jesse Burkhardt, Kenneth Gillingham, Lauren S. Grewal, Nailya Ordabayeva []

How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change
—Karen Page Winterich, Rebecca Walker Reczek, Tamar Makov []

Corporate sustainability research in marketing: Mapping progress and broadening our perspective
—Youngtak M. Kim, Neil T. Bendle, John Hulland, Michael D. Pfarrer []

The greenguard effect: When and why consumers react less negatively following green product failures
—Ali Tezer, Matthew Philp, Anshu Suri []

Mindful consumption: Its conception, measurement, and implications
—Sharad Gupta, Jagdish Sheth []