Intl Mar Rev
Introduction
International Marketing Review, 41(5)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special issue: International marketing perspectives on digital platforms and their ecosystems
Guest editors: Timo Mandler, Jun Luo, Natalia Yannopoulou, Jochen Wirtz
Guest editorial: International marketing perspectives on digital platforms and their ecosystems
—Timo Mandler, Jun Luo, Natalia Yannopoulou, Jochen Wirtz []
Platform success in the international marketplace: reconfiguring digital resources for marketing agility
—Chenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, Paul C.Y. Liu []
Digital marketing ecosystems and global market expansion: current state and future research agenda
—Nandini Nim, Kiran Pedada, Kelly Hewett []
The internationalization of digital platform firms: the platform-OLI (P-OLI) framework
—Ankit Surana, Meena Chavan, Vikas Kumar, Francesco Chirico []
A meaning-making perspective on digital ridesharing platforms in underdeveloped markets
—Karen Amissah, David Sarpong, Derrick Boakye, David John Carrington []
Internationalisation through digital platforms: a systematic review and future research agenda
—Chanjuan Gong, Xinming He, Jorge Lengler []
Small firm internationalization using digital platforms: an assessment and future research directions
—Angela Da Rocha, Luiza Neves da Fonseca, Clarice Secches Kogut []
Antecedents and performance outcomes of exporters’ use of internet B2B platforms
—Ruey Jer Bryan Jean, Daekwan Kim, John W. Cadogan []
Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education
—Lala Hu, Diana A. Filipescu, Albena Pergelova []
Social media platforms use in startups’ international marketing strategies: a multiple case study
—Mirko Olivieri, Ginevra Testa []
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization
—Hannah S. Lee, Göksel Yalcinkaya, David A. Griffith []
Opportunities for self-preferencing in international online marketplaces
—Lukas Jürgensmeier, Jan Bischoff, Bernd Skiera []
Price transparency in international retailing on digital platforms
—Kacy Kim, Yuhosua Ryoo, Srdan Zdravkovic, Sukki Yoon []