Asia Mar J
Introduction
Asia Marketing Journal, 26(3)
POSTING TYPE: TOCs
The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
—JeongGyu Lee and Dong Hoo Kim []
From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action
—Seon Min Lee and Seungwoo Chun []
Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences
—Bo Liu, Sang-Eun Byun, and Sookeun Byun []
Do People Really Care if it’s Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
—LiMei Liu and Seong Ho Lee [Google Scholar]
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
—Elisa Legros, Yoonju Han, and Jeong Eun Park []