Scale Construction and Development
Introduction
Online course from Statistical Horizons, 14-16 Nov 2024
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: ELMAR Moderator
Scale Construction and Development – Online Course
A 3-Day Livestream Seminar Taught by
Deborah Bandalos
Course Dates
Thursday, November 14 –
Saturday, November 16, 2024
Schedule
All sessions are held live via Zoom. All times are ET (New York time).
10:00am-12:30pm
1:30pm-3:30pm
Multiple-item scales designed to measure attitudes, opinions, personality, and other attributes are ubiquitous in today’s world, and are widely used in making hiring decisions, assessing student, customer, and employee satisfaction, conducting needs assessments and program evaluations, and in research projects. Those involved in such activities often have little knowledge of how to effectively develop and evaluate the scales they need. This knowledge is crucial because data obtained from these scales are only as good as the scales themselves. Scales that are not well developed often yield data that are not usable for the intended purpose.
This workshop is designed to give you the concepts and tools to develop attitude, personality, opinion, or other noncognitive scales for any of the purposes just described.
Full information is available here: