Soc Mar Quart
Introduction
Social Marketing Quarterly, 30(2/3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Maximizing the Effectiveness of Anti-Smoking Campaigns With Targeted Framing Strategies: Evidence From Behavioral and Neurological Studies
—Hadi Ghods, Mehrdad Aghayari, Ali Golbazi Mahdipour, Reza Arabi Zanjani, Hanieh Aghayari, Richard Soparnot, and Ali Bonyadi Naeini []
Flushing Out Homeowner Perceptions to Improve Voluntary Septic to Sewer Conversion With Social Marketing
—Lisa S. Krimsky, Laura A. Warner, and Shelli D. Rampold []
The Good Death: The Interplay Between Group Dynamics, End of Life Decision Making, and Creative Consumption
—Casey Rockwell, Lenita Davis, and Noelle Butski []
Prospect of Social Marketing in Enhancing the Acquisition and Utilization of Insecticide Treated Nets (ITNs) for the Prevention of Malaria in a Rural Area of Imo State, South-Eastern Nigeria
—Uchechukwu M. Chukwuocha, Uchenna Okereke, Ayoola O. Bosede, and Joshua C. Ogboeze []
Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
—Peter Busse []
Commentary
Harnessing Online Research Communities for Co-creation in Social Marketing
—Agnès Helme-Guizon []