New Directions Pricing
Introduction
New Directions in Behavioral Pricing edited by Chezy Ofir
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Introduction: New Directions in Behavioral Pricing
—Matti Rachamim, Sergei Graguer, Ori Grossmanand Chezy Ofir
Chapter 1: Valuing New Currencies: A Framework for Future Research
—Priya Raghubir
Chapter 2: Affective Price Evaluations: How Pain, Pleasure, and Metacognitive Feeling Influence Price Evaluations
—Manoj Thomas and Arnaud Monnier
Chapter 3: Behavioral Pricing and Price Fairness
—Lisa E. Bolton and Haipeng (Allan) Chen
Chapter 4: Communicating Price Changes and Price Differences
—Kent B. Monroe
Chapter 5: Buyer Behavior in Pay-What-You-Want Pricing
—Lucas Stich and Martin Spann
Chapter 6: How Does Partitioning Prices Influence Consumer Responses?
—Ajay T. Abraham and Rebecca W. Hamilton
Chapter 7: Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains
—Aner Sela