Mar Letters
Introduction
Marketing Letters, 35(3)
POSTING TYPE: TOCs
Handmade vs. machine-made: the effects of handmade gifts on social relationships
—Xiaoming Fan, Anqi Lai, Hean Tat Keh []
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying
—In-Hye Kang, Taehoon Park []
Math anxiety effects on consumer purchase decisions: the role of framing
—Peter Andersen, Fei L. Weisstein, Kent B. Monroe []
Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion
—Chunya Xie, Tianhui Fu, Chen Yang, En-Chung Chang, Mengying Zhao []
When and why consumers prefer human-free behavior tracking products
—Roshni Raveendhran, Nathanael J. Fast []
Impacts of chief marketing officer in product recalls
—Angela Xia Liu, Yong Liu, Ting Luo, Rui Wang []
The impact of brand equity on profit premium in an equilibrium framework
—Zsolt Sándor, Attila SzÅ‘cs, Matthijs R. Wildenbeest []
Attribute ratings and their impact on attraction and compromise effects
—Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra, Tamara Masters []
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes
—Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters, Marko Sarstedt []
Should it be my party? Consumer roles in joint experiences
—Aleksandra Kovacheva, Cait Lamberton, Eugenia Wu []
Continued goal pursuit in time-bound goals
—Anish Nagpal, Adwait Khare, Mehdi T. Hossain []
Step back in time! A construal level perspective on advertisements using brand longevity cues
—Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant, Mathieu Kacha []