Euro J Mar
Introduction
European Journal of Marketing, 58(6)
POSTING TYPE: TOCs
Conceptualizing ephemerality in online marketing communication for consumers and firms
—Lane Wakefield []
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective
—Sayuri Wijekoon, Aron O’Cass, Mahdi Vesal []
Awareness marketing: cause-related marketing without direct contribution
—Elizabeth A. Minton, Frank Gregory Cabano []
Customer involvement in co-development: problem-solving and decision-making in new product development
—Tereza Dean, Haisu Zhang, Yazhen Xiao []
Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism
—Frederic Ponsignon, Matthew Bauman, Renaud Lunardo []
Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases
—Sameeullah Khan, Asif Iqbal Fazili, Park Thaichon, Sara Quach, Mohd Ashraf Parry, Irfan Bashir []
The role of health-related claims and situational skepticism on consumers’ food choices
—Vartika Chaudhary, Dinesh Sharma, Anish Nagpal, Arti D. Kalro []
How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products
—Elten Briggs, Abigail Torres Rico, Tracy R. Kizer, Zhiyong Yang []
Category–level drivers of the market share–rank power law relationship
—Young Han Bae, Thomas S. Gruca, Hyunwoo Lim, Gary J. Russell []