WMC 2025
Introduction
Academy of Marketing Science World Marketing Congress, Dijon, France, 2-4 Jul 2025; Deadline 1 Nov
POSTING TYPE: Calls: Conferences
Posted by: Marko Sarstedt
Call for Papers
2025 Academy of Marketing Science World Marketing Congress
The annual Academy of Marketing Science (AMS) World Marketing Congress (WMC), brings together marketing scholars from across the globe for a dynamic and supportive forum. Here, we foster insightful ideation and stimulating discussions on a wide range of cutting-edge marketing topics.
At WMC, attendees can look forward to an enriching experience filled with engaging activities. You’ll have the opportunity to attend panel sessions, peer-reviewed presentations of the latest research advancements, and special topic sessions.
The 2025 AMS WMCs theme is The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, reflecting the role of marketing to support sustainable practices and foster innovation in an increasingly dynamic business environment. Firms that successfully navigate this intersection not only contribute to global well-being but also strengthen their competitive position, build legitimacy, and ensure resilience in an ever-evolving business environment. As businesses continue to evolve, the harmonious integration of sustainability and innovation will be instrumental in defining the legitimacy and success of firms in the 21st century.
July 02-04, 2025 Dijon, Burgundy, France
Conference Co-Chairs:
- Nicholas Paparoidamis (Burgundy School of Business, France)
- Marko Sarstedt (Ludwig-Maximilians-Universit瓣t, Germany and Babe-Bolyai University, Romania)
- Gregory Kivenzor (University of Connecticut, USA)
- Kiane Goudarzi (IAE Aix, Aix Marseille University, France)
Submission deadline: November 01, 2024
Detailed call for papers and submission information: