Updates from JAR
Introduction
Two webinars and more from the Journal of Advertising Research
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News
Posted by: Colin Campbell
Webinar Announcement: Unlocking Sponsorship Success – Insights on Effectiveness, ROI, and Research Challenges
experts Dr. Jonathan Jensen (Texas A&M), Dr. Angeline Close-Scheinbaum (Clemson), and Dr. Lane Wakefield (Baylor) on as they take a deep dive into the realm of sponsorship. The webinar will cover key insights on retention models, sponsorship’s impact on consumer experiences, and effectiveness in sports marketing, as well as the challenges and opportunities of using field data for research. The session will also discuss future research opportunities and highlight JAR’s role in advancing sponsorship studies.
Webinar Announcement: Meet the Guest Editors of JAR’s New Special Issue “Navigating the Future of Fashion and Luxury Advertising”
as they present an overview of their upcoming special issue, The Future of Fashion and Luxury Advertising, associated with the 2025 Global Marketing Conference in Hong Kong. Learn about submission guidelines, deadlines, and key research topics in fashion and luxury advertising. Attendees are encouraged to ask questions during the session. . Also read the full and learn more about the .
Explore the Future of Advertising: Immersive Technologies Special Issue Now Available
This issue highlights cutting-edge research on virtual spaces, immersive advertising, and the evolving role of virtual influencers. A special thank you to our guest editors, Kirsten Cowan, Kirk Plangger, and Ana Javornik, for their dedication in curating this issue. Articles include:
- by Kirsten Cowan, Kirk Plangger, and Ana Javornik
- by Ben Marder, Amy Yau, Jennifer Yule, Elena Osadchaya, Rob Angell, Will Zhiyuan Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Qi Kang, Liyu Gao, Sara AlRabiah, Anouk de Regt, Yiwei Zhang, and Jiayuan Li
- by Sean Sands, Carla Ferraro, Vlad Demsar, Justin Cohen, and Andrés Gvirtz
- by Alena Kostyk, Jie Sheng, Andrew Murchie, and Stephen Preston
- by Xi Y. Leung, Dimitrios Buhalis, and Giampaolo Viglia
- by Darius-Aurel Frank, Jason DiPalma, Sascha Steinmann, and Tobias Otterbring
- by Jeongmin Ham, Sitan Li, Pratik Shah, and Matthew S. Eastin
- by Hui-Fei Lin, Benjamin Yeo, and Tsai-Yi Lu
Reminder: JARxMediaprobe Data Release Applications Close October 14th
Mediaprobe is partnering with the Journal of Advertising Research to make Mediaprobe’s GSR data from its consumer panel available to JAR academic researchers, free of charge. The historical database that Mediaprobe is making available for researchers includes GSR data on more than 10,000+ television ads from over 200 monitoring sessions. Applications are welcome on an ongoing basis up until October 14, 2024.