Meta-Analysis
Introduction
A Journal of Retailing Webinar, 21 Oct 2025
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: Events
Posted by: Els Breugelmans
The relationship between specific marketing concepts has been empirically studied multiple times. Summarizing these findings can lead to significant scientific contributions. Meta-analysis, a broad set of methods for conducting systematic, quantitative literature reviews, helps derive empirical generalizations. It is a technique that has become ubiquitous in marketing, providing researchers with a powerful tool to synthesize diverse study findings and generate robust insights. The #JournalofRetailing organizes a #webinar on #metaanalyses.
When? October 21, 2PM (Brussels time; UTC+2 hours)
What?
We have three outstanding speakers who will share their perspectives on meta-analysis.
- Tammo H.A. Bijmolt (Professor in Marketing Research at the University of Groningen, the Netherlands) will discuss the value and usefulness of meta-analyses.
- Lachlan Schomburgk (a PhD researcher in marketing at the University of Adelaide) will walk us through his recently published paper at Journal of Retailing, Less cash, more splash? A meta-analysis on the cashless effect (co-authored with Alex Belli and Arvid Hoffman). This paper, that uses a meta-analysis technique, can testify to the insights that meta-analyses can bring. You can find it here:
- Alex Belli (Senior Lecturer (Assistant Professor) in Marketing at The University of Melbourne) will discuss how to select topics suitable for a meta-analysis, and some of the challenges they encountered.
Want to attend?