Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 28(4)
POSTING TYPE: TOCs
Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising
—Muhammad Talha, Zonaib Tahir, Iqra Mehroush []
Impact of process and outcome quality on intention for continued use of voice assistants
—lvaro Saavedra, Raquel Chocarro, M籀nica Corti簽as, Natalia Rubio []
Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement
—Bushra Sajid, Sadia Cheema, Raouf Ahmad Rather []
Emotional, cognitive and behavioural repercussions of hotel guests’ experiences
—Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco T繳lio Correa Barcelos, Maria Manuela Martins Guerreiro, J繳lio da Costa Mendes, Luiz Rodrigo Cunha Moura [Google Scholar]
How social CRM and customer satisfaction affect customer loyalty
—Djihane Malki, Mohammed Bellahcene, Hela Latreche, Mohammed Terbeche, Razane Chroqui []
Why do customers value m-banking apps? A stimulus-organism-response perspective
—Nikolina Palamidovska-Sterjadovska, Jana Prodanova, Anita Ciunova-Shuleska []