Mar Sci
Introduction
Marketing Science, 43(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels
—Fei Long and Wilfred Amaldoss []
Using Text Analysis in Parallel Mediation Analysis
—Judy (Zijing) Zhang, H. Alice Li, and Greg M. Allenby []
Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating
—Jessica Fong []
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
—Ilya Morozov and Anna Tuchman []
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models
—Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, and Hema Yoganarasimhan []
Media Formats of Advertising
—Song Lin []
Multiattribute Search: Empirical Evidence and Information Design
—Pedro M. Gardete and Megan Hunter []
Peer-to-Peer Markets with Bilateral Ratings
—T. Tony Ke, Monic Sun, and Baojun Jiang []
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry
—Ali Umut Guler, Kanishka Misra, and Vishal Singh []
Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption
—Bryan Bollinger, Kenneth Gillingham, Stefan Lamp, and Tsvetan Tsvetanov []