J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 32(4)
POSTING TYPE: TOCs
Comment
Influencer marketing research: review and future research agenda
—Eugene Cheng-Xi Aw & Raj Agnihotri [] []
Research Article
Motivational intricacies behind volunteerism
—Audhesh K. Paswan, Rajasree K. Rajamma, Qin Sun & Retno Tanding Suryandari [] []
Note
Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?
—Fairuz Chowdhury & Srinivasan Swaminathan [] []
Research Article
Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country
—Alex Aruldoss, Sudhir Rana, Satyanarayana Parayitam & Bhuvaneswari Gurumurthy [] []
Dignity in the workplace: a frontline service employee perspective
—Breanne A. Mertz, Jennifer A. Locander, Barron W. Brown & William B. Locander [] []
Lean on me: the positive effects of brand resources and brand love during stressful life transitions
—Ginger Killian, Jennifer Siemens, Anastasia Thyroff & Scott Smith [] []
An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective
—Sudhir Pandey, Sujo Thomas, Viral Bhatt, Ritesh Patel & Vinod Malkar [] []
10 years of consumer behavior in collaborative consumption: a systematic literature review of open access articles
—Purva Kansal & Saubhagya Bhalla [] []
The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products
—Wael Nuweihed & Olivier Trendel [] []
Sales team value co-creation in turbulent markets: the role of team learning and agility
—Eddie Inyang, Omar S. Itani, Hayam Alnakhli & Juliana White [] []