J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 34(4)
POSTING TYPE: TOCs
Beyond credit cards: A TEP perspective on buy-now-pay-later adoption
—Ritika Dadra, Abhishek Sonavane, Srishti Bachwani & Chandan Kumar Behera [] []
How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda
—Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq & Shalini Aggarwal [] []
What triggers customers’ privacy protection behavior: The effect of surveillance cameras and data collection disclosure
—Chong Fo Lei & Henrique Fátima Boyol Ngan [] []
Being moral motivates consumers to work harder and accept challenges
—Anirban Som [] []
Food marketing communication targeting children: A content analysis of research literature (2000–2023)
—Fariba Esmaeilpour & Mitra Shabani Nashtaee [] []
Talk to engage: The influence of smartphone voice assistants on consumers’ brand engagement
—Hafizah Omar Zaki, Nor Asiah Omar, Sharizal Hashim, Yusniza Kamarulzaman & Suddin Lada [] []