J Con Res
Introduction
Journal of Consumer Research, 51(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Editorial
Will We Be the Last Human Editors of JCR?
—Bernd Schmitt, June Cotte, Markus Giesler, Andrew T Stephen, Stacy Wood []
EDITOR’S CHOICE
Is 4 for $16 Better than 4 for $15.30? The Price Divisibility Effect in Multipack Purchases
—Hanyong Park, JaeHwan Kwon, Rajesh Bagchi []
EDITOR’S CHOICE
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption
—Heeyoung Yoon, Tom Meyvis []
EDITOR’S CHOICE
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness
—Julian K Saint Clair, Marcus Cunha, Jr. []
Class Conflict and Spatial Domination in the Neoliberal City
—Rodrigo B Castilhos []
Nudges Increase Choosing but Decrease Consuming: Longitudinal Studies of the Decoy, Default, and Compromise Effects
—Evan Polman, Sam J Maglio []
Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates
—Dipayan Biswas, Annika Abell, Roger Chacko []
Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation
—Jason D Lin, Nicole You Jeung Kim, Esther Uduehi, Anat Keinan []
Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals
—Zheshuai Yang, Yan Zhang []
Gift Giving in Enduring Dyadic Relationships: The Micropolitics of MotherDaughter Gift Exchange
—Chihling Liu, Robert V Kozinets, Anthony Patterson, Xin Zhao []
When Language Matters
—Grant Packard, Yang Li, Jonah Berger []