Gerald E. Hills Best Paper Award
Introduction
Entrepreneurial Marketing SIG 2024 Award, and info on the 2025 Award
INTEREST CATEGORY: ENTREPRENEURIAL
POSTING TYPE: Awards
Posted by: Yinghong (Susan) Wei
Entrepreneurial Marketing SIG
2024 Gerald E. Hills Best Paper Award
The Gerald E. Hills Award Best Paper on Entrepreneurial Marketing award is presented annually to the author(s) of the “best paper” who have made a significant impact on the marketing/entrepreneurship interface research. The domain of nominated articles would be papers published in the previous 10 years in any refereed publication. After a thorough review of candidate papers by this year’s selection committee, we are very pleased to announce the winners:
“Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing”
Peter Whalen, Can Uslay, Vincent Pascal, Glenn Omura, Andrew McAuley, Chickery Kasouf, Rosalind Jones, Claes M. Hultman, Gerald E. Hills, David Hansen, Audrey Gilmore, Joe Giglierano (Passed away), Fabian Eggers, Jonathan Deacon
Journal of Strategic Marketing,2016, 24(1), 5-19
Abstract
Entrepreneurial marketing (EM), born out of the practice of firms operating in conditions of uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness associated with traditional marketing. In this article, the authors provide their collective position regarding the field of EM. A brief history and conceptual background of EM is presented and the contextual differences that have shaped its evolution are considered. Distinctions between traditional and EM are derived based on discussions of the concepts of size, speed, market, opportunity, risk, and uncertainty. The perspective of value co-creation in uncertainty is used to develop a contingency framework to serve as the foundation towards a general theory of EM. Operand and operant resources and environmental conditions are proposed to moderate the EM process from opportunity recognition to entrepreneurial organization, EM, and temporary competitive advantage. The theoretical facets are illustrated with seven propositions and directions for future research.
2024 Hills Best Paper Award selection committee:
Yinghong Susan Wei (Chair), Texas A&M International University
Stern Neill, California Polytechnic State University
Maija Renko, DePaulUniversity
t the Gerald E. Hills Best Paper Award
Gerald (Gerry) E. Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, Gerry initiated and continues to organize a symposium on entrepreneurial marketing since the eighties. In fact, Gerry was one of the leaders who initiated the Special Interest Group concept. Entrepreneurial Marketing SIG is pleased to present the best paper award in recognition of Gerry’s lifetime contributions to the field.
Previous Award winners:
2023: Gordon Liu(Open University),Teck-Yong Eng(University of Reading),Sachiko Takeda(Bournemouth University),for “An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan”,Entrepreneurship Theory and Practice, 2015, 39(2), 267-298.
2022: Gillian Sullivan Mort (La Trobe University), Jay Weerawardena (University of Queensland), and Peter Liesch (University of Queensland) for “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” European Journal of Marketing, 2012, 46 (3/4), 542-561.
2021:Christian Homburg (the University of Mannheim,Alexander Hahn (Technische Hochschule Nürnberg Georg Simon Ohm), Torsten Bornemann (Goethe University Frankfurt),Philipp Sandner(Frankfurt School of Finance & Management) for “The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy,”Journal of Marketing Research, 2014, 51(5), 625-644.
2020: Rosalind Jones (the University of Birmingham) andJennifer Rowley (Manchester Metropolitan University) for “Entrepreneurial Marketing in Small Businesses: A Conceptual Exploration,”International Small Business Journal, 2011, 29(1), 25-36.
2019: Nicole E. Coviello (Wilfrid Laurier University)and Richard M. Joseph (ASB Bank) for “Creating Major Innovations with Customers: Insights from Small and Young Technology Firms”,Journal of Marketing, 2012, 76(6), 87-104.
2018:Raghunath Singh Rao (the University of Texas at Austin), Rajesh K. Chandy (London Business School), and Jaideep C. Prabhu (the University of Cambridge) for “The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation than Others,”Journal of Marketing, 2008, 72(4), 58-75.
2017:Justin W Webb (theUniversity of North Carolina at Charlotte), R Duane Ireland (Texas A&M University),Michael A Hitt (Texas Christian University), Geoffrey M Kistruck (York University), Laszlo Tihanyi (Texas A&M University) for “Where is the Opportunity without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory,”Journal of the Academy of Marketing Science,2011, 39(4), 537-554.
2016: Diane M. Martin (Aalto University) and John Schouten (Aalto University) for “Consumption-Driven Market Emergence”,Journal of Consumer Research, 2014,40(5), 855-870.
2015:Stuart Read (IMD Lausanne), Nicholas Dew (Naval Postgraduate School, Monterey),Saras Sarasvathy (the University of Virginia), Michael Song (the University of Missouri), and Robert Wiltbank (Willamette University) for “Marketing Under Uncertainty – The Logic of an Effectual Approach,”Journal of Marketing,2009,73 (3), 1-18.
2014: Marc Gruber (École Polytechnique Fédérale de Lausanne), Ian C. MacMillan (the University of Pennsylvania), and James D. Thompson (the University of Pennsylvania) for “Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms,”Management Science, 2008, 54(9), 1652-1665.
2013: Nicole E. Coviello (Wilfrid Laurier University) for “Network Dynamics in the International New Venture,”Journal of International Business Studies, 2006, 37(5), 713-731.
2012: Michael H. Morris (Oklahoma State University), Minet Schindehutte (Syracuse University), and Raymond W. Laforge (the University of Louisville) for “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,”Journal of Marketing Theory and Practice, 2002, 10(4), 1-19.
2011: Ken Matsuno (Babson College), Tom Mentzer (the University of Tennessee), and Aysegul Ozsomer (Koc University) for “The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance,”Journal of Marketing, 2002, 66(3), 18-33.
2010: Helena Yli-Renko (the University of Southern California), Erkko Autio (Imperial College), and Harry J. Sapienza (the University of Minnesota) for “Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms,”Strategic Management Journal, 2001, 22(6-7), 587-613.
Inaugural 2009 award: Saras Sarasvathy (the University of Virginia) for “Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency,”Academy of Management Review, 2001, 26(2), 243-263.
2025 Nomination Deadline:
Please email your nomination with a one-page statement of endorsement to Stern Neill ( EM SIG Interim Chair) or Susan Wei (VC Research) by May 15, 2025. Self-nominations (for up to two articles) are also acceptable.