Qual Mar Res
Introduction
Qualitative Market Research, 27(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Special issue: Paving the way for the SDGs implementations: new consumption and marketing models in post-pandemic context
Guest editors: Kaouther Kooli, Hamida Skandrani, Ediz Edip Akcay, Malek Sghaier
Guest editorial: Paving the way for the SDGs implementations: new consumption and marketing models in post-pandemic context
—Kaouther Kooli, Hamida Skandrani, Ediz Edip Akcay, Malek Sghaier []
Corporate social responsibility communication after COVID-19: what values for practical implementation of the SDGs?
—Sana Tebessi, Amal Ben Cheikh, Mariem Dali []
Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution
—Alessandro Feri, Nicholas Jonathan Ind, Nathalia Christiani Tjandra []
Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability
—Mandeep Kaur, Maria Palazzo, Pantea Foroudi []
Women empowerment: challenges and opportunities for sustainable development goals
—Suraksha Gupta, Mingxue Wei, Nektarios Tzempelikos, Matthew Minsuk Shin []
The retail wellnesscape: conceptualizing consumer wellness in a health food retailing context
—Marie-Eve Chartrand, Deny Bélisle, Gabrielle Patry-Beaudoin, Soumaya Cheikhrouhou []
Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace
—Dongmei Zha, Pantea Foroudi, Reza Marvi []