Mar ZFP
Introduction
Marketing ZFP, 46(3)
POSTING TYPE: TOCs
Bicultural Brand Positioning in International Markets: Exploring Potential Challenges in the Context of Consumer Cultures Associated with Human Rights Controversies
—Christian Weisskopf, Axel Faix, and Sebastian Uhrich [] []
Ethical Marketing and Living Wages: Competing Logics in the Fashion Industry
—Robin Bankel, Sandya Lang, and Cecilia Solér [] []
Celebrities as Product Endorsers in a National and International Context
—Patrycja ÅšwiÄ™tek, Wolfgang Mayerhofer, and Udo Wagner [] []