J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 18(5)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Special issue: Cutting-edge research in social media and interactive marketing
Guest editorial: Cutting-edge research in social media and interactive marketing
—James W Peltier, Andrew J Dahl []
Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness
—Maya F. Farah, Zahy Ramadan []
Virtual influencers and corporate reputation: from marketing game to empirical analysis
—Baogui Xin, Yaru Hao, Lei Xie []
Negative online brand engagement: conceptualisation, scale development and validation
—Xinyu Dong, Cleopatra Veloutsou, Anna Morgan-Thomas []
AI-driven technology and privacy: the value of social media responsibility
—Kristen L. Walker, George R. Milne []
The antecedents and outcomes of electronic customer-to-customer interaction: a PLS-SEM and fsQCA approach
—Ying Zhou, Yuqiang Zhang, Fumitaka Furuoka, Sameer Kumar []
Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention
—Sin-Er Chong, Siew-Imm Ng, Norazlyn Kamal Basha, Xin-Jean Lim []
Cutting-edge research in social media and interactive marketing: a review and research agenda
—James W Peltier, Andrew J Dahl, Lauren Drury, Tracy Khan []
Explaining the gift-giving intentions of live-streaming audiences through social presence: the perspective of interactive marketing
—Shu-Chiung Lin, Yu-Yang Lee []
Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing
—Lauren I. Labrecque, Priscilla Y. Peña, Hillary Leonard, Rosemary Leger []