J Promo Man
Introduction
Journal of Promotion Management, 30(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification
—Bang Nguyen-Viet & Yen Thi Hoang Nguyen [] []
Beyond Likes, Comments, and Shares: How Can Influencer Marketing Drive Customer Equity and Purchase Intention?
—Ghada ElSayad [] []
From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention
—Vimal Bhatt, Bhuvanesh Kumar Sharma, Prakash Singh & Lokesh Arora [] []
Factors Affecting Consumers’ Attitudes Towards Artificial Intelligence
—Mariano Méndez-Suárez, Luca Delbello, Alejandro de Vega de Unceta & Ana Lucia Ortega Larrea [] []
The Impact of SERVQUAL on Consumers’ Satisfaction, Loyalty, and Intention to Use Online Food Delivery Services |
—Denni Arli, Patrick van Esch & Scott Weaven [] []
ESM Adoption for Marketing Purposes in Organizations: The TOE Framework
—Mohammad Olfat [] []