J Mar Res
Introduction
Journal of Marketing Research, 61(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Impact of Negative Reviews on Online Search and Purchase Decisions
—Marton Varga and Paulo Albuquerque []
Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs
—Marco Gregori, Martijn G. De Jong, and Rik Pieters []
Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
—Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl []
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
—So Yeon Chun and Rebecca W. Hamilton []
Canary Categories
—Eric Anderson, Chaoqun Chen, Ayelet Israeli, and Duncan Simester []
Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics
—Hang-Yee Chan, Maarten A.S. Boksem, Vinod Venkatraman, []
Roeland C. Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk, and Ale Smidts
Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models
—Yi Qian and Hui Xie []
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format
—Christophe Lembregts, Jeroen Schepers, and Arne De Keyser []
Cause-Related Marketing as Sales Promotion
—Christina Schamp, Mark Heitmann, Yuri Peers, and Peter S.H. Leeflang []
Sunk Cost Effect, Self-Control, and Contract Design
—Xing Zhang, Ganesh Iyer, Xiaoyan Xu, and Juin Kuan Chong []