J Global Mar
Introduction
Journal of Global Marketing, 37(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Featured Topic Series: The Model of Goal-Directed Behavior
Behavioral Science Foundations for Global Marketing Research and Practice: The Model of Goal-Directed Behavior
—Richard P. Bagozzi [] []
Research Articles
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
—Mario D’Arco, Antonella Cammarota, Vittoria Marino & Riccardo Resciniti [] []
Global Trends in Virtual Luxury: Examining Avatar Identification, Virtual Materialism, and Status Consumption in Online Gaming
—Shavneet Sharma [] []
Effects of Money Priming on Sustainable Consumption Attitudes
—Uygar Koruk & Carter A. Mandrik [] []
The Celebrity Influencer: Delineating the Effect of Tourism-Oriented Short Video Marketing on International Tourist Conation |
—Tafadzwa Matiza & Elmarie Slabbert [] []
Book Review
Mine Your Language: Influence, Engage, Predict. By Abhishek Borah. India: Penguin Random House, March 2024, 448 pages. ISBN-13: 978-0-143-46162-3. Paperback
—Mayukh Mukhopadhyay []