J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 15(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption |
—Vanessa Quintal & Isaac Cheah [] []
Articles
Faithful and luxurious: Mediating halal with luxury through self-congruity |
—Zahirah Zainol, Nurhafihz Noor & Ashley Tong [] []
Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods
—Jihyun Kim-Vick & Eunjoo Cho [] []
Do luxury brands have to trade off for sustainability?
—Tien Minh Dinh, Que Chi Le Hoang, Hai Dang Vu Hoang, Thi Khanh Linh Lao & Thi Huyen Trang Pham [] []
Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion
—Eunju Ko & Chiara Murgia [] []
Regular Articles
Online impulse purchases versus planned purchases and the role of visual attributes |
—Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer & Outi Niininen [] []