Intl J Adv
Introduction
International Journal of Advertising, 43(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Comments on “How digital innovation has changed marketing: the good, the bad, the uglyâ€
—Barry J. Babin, Jean-Luc Herrmann & David J. Ortinau [] []
Special Section Articles
Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension
—Hajer Bachouche, Linda Hamdi-Kidar & Ouidade Sabri [] []
Brand embeddedness in advergames through brand–game congruence and brand prominence: a typology of ways to design a game around a brand
—Amélie Joassard & Sonia Capelli [] []
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels
—Andrea Fronzetti Colladon, Michela Matarazzo, Luca Petruzzellis & Marco Visentin [] []
Research Articles
She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching
—Yoon Hi Sung, Chan Yun Yoo & Jiyoon (Karen) Han [] []
Invisible labors: U.S. advertising agencies’ race and ethnicity problem
—Kasey Windels, Kelsey Lunsford & Noura Ibrahim [] []
Solidarity brand activism influences Black-Asian American linked fate: toward a minority-minority advertising paradigm shift
—Minjie Li [] []
Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness
—Hsiao-Ching Lee, Chun-Tuan Chang, Jia-Ling Lee, Chia-Han Chang & Yu-kang Lee [] []