KSMS 2024
Introduction
Korean Scholars of Marketing Science, Seoul, 23-24 Nov 2024; Deadline 8 Oct
POSTING TYPE: Calls: Conferences
Posted by: Kyung Hoon Kim
2024 KSMS International Conference
Conference Date: November 23-24, 2024
Submission Deadline: October 8, 2024
Venue: Korea University Business School, Seoul, Republic of Korea
| Theme | Marketing Transformation in the Age of Digital Challenges |
| Co-Hosts | Korea University
Korean Scholars of Marketing Science |
| Organizer | Global Alliance of Marketing & Management Associations |
| Partners | Australian & New Zealand Marketing Academy
Keio University Center for Sustainability & Wellbeing, Yonsei University New Zealand Asia Institute of the University of Auckland School of Fashion & Textiles, The Hong Kong Polytechnic University Korea Economy & Management Development Institute |
| Conference Organizing Committee Chair | Tony Garrett, Korea University Business School, tgarrett@korea.ac.kr |
| Conference Chair | Colin Campbell, University of San Diego, colincampbell@sandiego.edu |
| Local Arrangement Committee Chair | Juhyun Kim, Kyungsung University, kimjuhyun@kyungsung.ac.kr |
| Venue | Korea University Business School, Seoul, Republic of Korea |
| Date | November 23-24, 2024 |
| Submission Deadline | October 8, 2024 |
| Submission Guidelines | Please refer to ‘KSMS Conference Submission Guidelines’ at ( ) |
| Submit Your Paper to: | Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346 e-mail: ksmscentraloffice@gmail.com |
Program
(Nov. 23, 2024) Venue: Korea University Business School
| 11:00~ 12:00 | Editorial Board Meetings:
– Journal of Global Scholars of Marketing Science – Journal of Global Fashion Marketing – Journal of Global Sport Management |
| 12:00 ~ 12:30 | KSMS Board Meeting |
| 12:00 ~ 13:00 | Lunch |
| 12:30 ~ 16:00 | Registration |
| 13:00 ~ 14:20 | Opening Ceremony
– Welcoming Speeches: Tony Garrett, Korea University Business School The Conference Organizing Committee Chair of 2024 KSMS International Conference President of Korean Scholars of Marketing Science – Progress Report: 2025 Global Marketing Conference at Hong Kong Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2025 GMC at Hong Kong – Keynote Speech: Colin Campbell (University of San Diego), Editor-in-Chief of Journal of Advertising Research The Conference Chair of the 2024 KSMS International Conference |
| 14:30 ~ 17:30 | Academic Sessions and Symposiums |
| 17:40 ~ 18:00 | Reception:
– Awards Ceremony: JGSMS Best Paper Award 2024 / JGSMS Best Reviewer Award 2024 JGFM Best Paper Award 2024 / JGFM Best Reviewer Award 2024 JGSM Best Paper Award 2024 / JGSM Best Reviewer Award 2024 KSMS Service Excellence Award |
(Nov. 24, 2024) Business Meetings
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Journal of Advertising Research Workshop: How to Get Published in the JAR Special Issue on ‘The Future of Fashion & Luxury Advertising’
| Invited Speaker | Colin Campbell (University of San Diego), Editor-in-Chief of JAR |
| Date | Nov. 23, 2024 |
| Purpose | 1. To understand the review process in general and specifically for Journal of Advertising Research (JAR)
2. Upgrading the contribution and positioning of your research for publication in the JAR special issue on ‘The Future of Fashion & Luxury Advertising’ |
| References | CFP: JAR Special Issue on the Future of Fashion & Luxury Advertising
– Ìý JAR Submission Guidelines: – |
| For More
Information |
KSMS Central Office: ksmscentraloffice@gmail.com |
Ìý
2024 ANZMAC – KSMS Joint Symposium
| Theme | Managing New MarketingÌýExpectations |
| Date | Nov. 23, 2024 |
| Co-Hosts | Australian & New Zealand Marketing Academy
Korean Scholars of Marketing Science |
| Organizer | Global Alliance of Marketing & Management Associations |
| Symposium
Co-Chairs |
Ian Phau (Curtin University), ian.phau@cbs.curtin.edu.au
Tony Garrett (Korea University), tgarrett@korea.ac.kr |
Ìý
2024 Keio University – GAMMA Joint SymposiumÌý
| Theme | New Roles of Marketing in the Age of Digital Challenges |
| Date | Nov. 23, 2024 |
| Venue | Korea University Business School, Seoul, Republic of Korea |
| Co-Hosts | Keio University
Global Alliance of Marketing & Management Associations |
| Co-Organizers | Korean Scholars of Marketing Science
Center for Sustainability & Wellbeing, Yonsei University |
| Symposium
Co-Chairs |
Akira Shimizu (Keio University), ashimizu@fbc.keio.ac.jp
Eunju Ko (Yonsei University), ejko@yonsei.ac.kr |
Ìý
2024 SFT of the Hong Kong Polytechnic University – KSMS Joint SymposiumÌý
| Theme | Interdisciplinary Research in Marketing Incorporating Technology and Design |
| Date | Nov. 23, 2024 |
| Venue | Korea University Business School, Seoul, Republic of Korea |
| Co-Hosts | School of Fashion and Textiles, the Hong Kong Polytechnic University
Korean Scholars of Marketing Science |
| Co-Organizers | Global Alliance of Marketing & Management Associations
Center for Sustainability & Wellbeing, Yonsei University |
| Symposium
Co-Chairs |
Erin Cho (The Hong Kong Polytechnic University), erin.cho@polyu.edu.hk
Joonheui Bae (The Hong Kong Polytechnic University), joonheui.bae@polyu.edu.hk |
Ìý
2024 Safety Management Symposium for Children’s Safety Wears
| Theme | Safety Wears & Safety Standards |
| Date | Nov. 23, 2024 |
| Hosts | Center for Sustainability & Wellbeing, Yonsei University |
| Organizer | Korean Scholars of Marketing Science |
| Sponsor | 3S: Sustainable, Safety & Standards |
| Symposium
Co-Chairs |
Akira Shimizu (Keio University),
Eunju Ko (Yonsei University), ejko@yonsei.ac.kr |
Ìý
2024 NZAI – GAMMA Joint Symposium Ìý
| Theme | Frontiers in Asian Consumer Research |
| Date | Nov. 23, 2024 |
| Co-Hosts | New Zealand Asia Institute of the University of Auckland
Global Alliance of Marketing & Management Associations |
| Organizer | Korean Scholars of Marketing Science |
| Symposium
Co-Chairs |
Yuri Seo (University of Auckland), y.seo@auckland.ac.nz |
Ìý
Ìý
Tracks
| Track | Chair | |
| Track 1 | Paper Development Session: Aiming for later submission to a Special Issue of the International Journal of Advertising on ‘New Insights in Digital and AI Advertising’ through the 2025 Global Marketing Conference at Hong Kong | Juran Kim (Jeonju University), Co-Guest Editor |
| Track 2 | Paper Development Session: Aiming for later submission to a Special Issue of the Tourism Review on ‘Transformational Digital Tourism Marketing’ through the 2025 Global Marketing Conference at Hong Kong | Yong-Ki Lee (Sejong University)
Co-Guest Editor |
| Track 3 | Paper Development Session: Aiming for later submission to a Special Issue of the Journal of Advertising Research on ‘The Future of Fashion & Luxury Advertising’ through the 2025 Global Marketing Conference at Hong Kong | Eunju Ko
(Yonsei University) Co-Guest Editor |
| Track 4 | Paper Development Session: Aiming for later submission to a Special Section of the Asia Pacific Journal of Marketing and Logistics on ‘The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience’ through the 2025 Global Marketing Conference at Hong Kong | Kyung Hoon Kim
(Changwon National University) Co-Guest Editor |
| Track 5 | Paper Development Session: Aiming for later submission to a Special Section of the Journal of Global Sport Management on ‘Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns’ through the 2025 Global Marketing Conference at Hong Kong | Kihan Kim
(Seoul National University) Co-Guest Editor Seungae Suzy Lee (Hanyang University) Co-Guest Editor |
| Track 6 | Paper Development Session: Aiming for later submission to a P&M Award Track for the Psychology & Marketing on ‘Consumer Psychology & Marketing in the Age of Digital Challenges’ through the 2025 Global Marketing Conference at Hong Kong | Kyung Hoon Kim
(Changwon National University) P&M Award Track Chair |
| Track 7 | Paper Development Session: Aiming for later submission to a Special Section of the Journal of Global Scholars of Marketing Science on ‘Digital Marketing Research and Customer Experience’ through the 2025 Global Marketing Conference at Hong Kong | Huangzhang Wong
(Jiangnan University) Co-Guest Editor |
| Track 8 | Paper Development Session: Aiming for later submission to a Special Section of the Journal of Global Fashion Marketing on ‘Fashion Marketing & Management in the Age of Digital Challenges’ through the 2025 Global Marketing Conference at Hong Kong | Eunju Ko
(Yonsei University) Co-Guest Editor |
| Track 9 | Neuromarketing and Anthropic AI | Eun-Ju Lee
(Sungkyunkwan University) |
| Track 10 | Marketing in General | Jong-Kuk Shin
(Pusan National University) |
Editor of Proceedings: Miyea Kim (Changwon National University), yeakim@changwon.ac.kr