ÂÜÀòÉç¹ÙÍø Global Marketing SIG
Introduction
Sydney, 23-26 May 2025; Deadline 1 Dec
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Calls: Conferences
Posted by: Goksel Yalcinkaya
CALL FOR PAPERS
2025 ÂÜÀòÉç¹ÙÍø Global Marketing SIG (GMSIG) Conference
May 23–26, 2025
NOVOTEL SYDNEY
on Darling Harbour
“Navigating the Global Digital Landscape: Strategies for Cross-Cultural Marketing Success”
Submission Deadline: December 1, 2024
Conference Chairs
Gary Gregory, Magnus Hultman, Peter Magnusson, Goksel Yalcinkaya
Doctoral Consortium Chairs
Fabian Bartsch, Annie Cui, Timo Mandler, Katharina Zeugner
The GMSIG conference aims to create a forum where attendees can listen, reflect, and creatively engage in the ongoing evolution of the global marketing field. This year’s theme, “Navigating the Global Digital Landscape: Strategies for Cross-Cultural Marketing Success,” is designed to inspire global marketing researchers to investigate how companies can effectively navigate digital challenges and leverage cross-cultural strategies for success in diverse markets.