Parlin Award 2024
Introduction
Venky Shankar and Monica Wood have been selected for the 2024 Charles Coolidge Parlin Marketing Research Award
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: Aria Childers
Venkatesh Shankar and Monica Wood Recognized as the 2024 Charles Coolidge Parlin Marketing Research Award Winners
The ÂÜÀòÉç¹ÙÍø Foundation is thrilled to name both Monica Wood, VP of Global Consumer & Member Insights at Herbalife, and Venkatesh Shankar, Professor of Marketing and Academic Director, The Cox School of Business, Southern Methodist University, as recipients of the 2024 Charles Coolidge Parlin Marketing Research Award! This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin who is considered the pioneer of marketing research. Click here to read more about these outstanding individuals!