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Introduction

Journal of Consumer Marketing, 41(6)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


In smartness we trust: consumer experience, smart device personalization and privacy balance
Sylvia Chan-Olmsted, Huan Chen, Hyehyun Julia Kim []

Effects of consumer suspicion: a review and agenda for future research
Artemis Panigyraki, Athanasios Polyportis []

Promoting proactive helping behaviour: the role of positive psychological capital and emotional self-control
Estelle van Tonder, Daniel J. Petzer, Sam Fullerton []

Factors influencing luxury service brand extension in a developing country
Jiseon Ahn, Meiling Gao []

The adoption of smart services: do privacy concerns, trust in benevolence and usage experience matter?
Catherine Viot, Charlotte Lecuyer, Caroline Bayart, Agnès Lancini []

Conspicuous compensatory consumption: scale development and initial validation
Hadeer Hammad, Noha El-Bassiouny []

Generation Z’s intention to use digital fashion items in the Metaverse
Matilde Milanesi, Giulia Monteverde, Andrea Runfola, Ivana Kursan Milaković, Simone Guercini []