Applied Mar Analytics
Introduction
Applied Marketing Analytics, 10(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
What customer experience professionals should be doing as the battle lines between capitalism and individual rights continue to take shape
—Lima, Paul []
Practice paper
Embracing cookieless advertising with AI
—Thomas, Ian []
How consumer perceptions drive online ratings
—Taylor, Bradley []
Using patient lifetime value to future-proof your dental practice
—Pritchett, Rosie; Tomaras, Michail; Ahlemeyer-Stubbe, Andrea; Coleman, Shirley []
The three critical thinking skills marketers need to excel at for impactful data storytelling
—Florence, Caroline []
Research paper
Overcoming analysis paralysis in bulk: Efficient methods for extensive key driver analyses
—Dupin, Michael; Tannir, Sophia []
Machine learning and AI in marketing analytics: Leveraging the survey data to find customers
—Fogarty, David; Cui, Xinlei []
Crossed signals: The negative effects of manufacturer warranty length on brand share in an independent retail channel
—Fisher, Robert J.; Ma, Yu; Scholnick, Barry []